TXA 21 will broadcast the Muscular Dystrophy Association's annual Labor Day Telethon live from Las Vegas on Sunday, September 4.
The Telethon will begin with a one-hour local special at 5 p.m. on the Metroplex's new Love Network station, TXA 21. The national Telethon will air from 6 p.m. to midnight, a change from MDA's traditional 21 1/2-hour format. CBS 11 News Anchor Karen Borta and CBS 11/TXA 21 Chief Meteorologist Larry Mowry will present information about local MDA services and families every half hour. Representatives from Sonic, Tom Thumb, Albertsons, Kroger, Lowe's Home Improvement, Heartland Jiffy Lube and North Texas fire fighters will answer pledge phones during the evening.
The 2011 national MDA Telethon co-hosts are So You Think You Can Dance's Nigel Lythgoe, Entertainment Tonight's Nancy O'Dell, The Biggest Loser's Alison Sweeney, and Emmy-winning journalist Jann Carl. MDA National Goodwill Ambassador Abbey Umali will also be featured on the show along with country music superstars Darius Rucker, Lady Antebellum, Martina McBride and more.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. Donated funds support MDA's services locally and nationally, including medical clinics staffed with specialists in neuromuscular disease like Children's Medical Center of Dallas, Texas Neurology, Texoma Neurology Associates, Neurology Associates of Arlington, Cook Children's Medical Center, and The University of Texas Southwestern Medical Center. Up-to-date information about MDA services and research can be found at www.MDA.org.
For more information, please contact Anita Stevenson or Kelsey McGonigle at 972-480-0070.
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